Bryan McCrae

Dreamscapes Braille

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Dreamscapes Braille branding logo

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Continuing to explore options for a client. The motivation is this:
"I was going to use one word to express this it would be the word Feel. This sparked a few things, the Idea that in order to get inside, to reach your feelings you must first close your eyes. Evolution brought me to the thought of braille, In order to get what you do you don’t have to see, you need to understand.

What came from this was a cloud of braille above your word mark which both represents this insight, a dream state and understanding beyond the visual world. This concept is airy and the type flows beautifully. The colours are bright and friendly. You feel good looking at this, and if we can, we can emboss the braille on your cards so you can feel it too."

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