Logo design for King Ice, an L.A. based company that focuses on urban jewelry and bling.

This is by far my biggest personal success. At the time of making, I had no idea how far reaching it would be. By translating this design into jewelry, it ended up being endorsed by a plethora of celebrities -- from hip hop legends like Snoop Dogg, who wore it in his videos, to the likes of Larry King and Mike Tyson.

Simo Djuric
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