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Our key task was to reskin the Vessel creating WOW user experience. Upgrade the design to Vessel new brand guidelines and simplify the user experience using animations and transitions that draw the user into an immersive experience and further connect the user to the brand.
Vessel’s visual style for nude brand photography should feel minimalistic and aspirational, yet remain clean and bright. Nude portraits should be shot from tasteful and interesting angles to show the body aesthetic.
We had a brainstorming and stakeholder interview session to help us analyze some of the feedback that was gotten from the clients team.
The Vessel color palette is designed to feel fresh and clean. It is elevated and inviting. The mix of warm and cool hues in a variety of different shades allows for visual flexibility and contrast.
Vessel Wellness - Habits & Health Tracker Behance Case
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