This is a concept I put together for an upcoming 'Design Challenge' feature in Net Magazine. As soon as I read that the brief was based around a bike hire business I knew exactly where I wanted to take the design. Although the overall brief had been set I had the opportunity to tailor it to my liking so naturally went for a high-end MTB hire/coaching company based in an awesome location.

Given that the entire project and brand is conceptual, I really wanted to make the design work unique and do something a little bit different! I'm hoping that I managed to reflect the grittiness of the sport with my concept and aside from it being tons of fun to work on I'm pretty psyched to have gotten a feature. Should be out in Issue 268 if anyone is interested. Look forward to seeing what you lot make of this :)

Crafted at Green Chameleon.

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