Pamela Zuloaga

Muga Mushin Strategic Design Logo

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Muga Mushin Strategic Design Logo letterform logo logo design brand branding cycling corporate identity logotype

Logo for my strategic design studio.

Muga Mushin is a truly inspiring japanese concept that means a state energized focus and single-minded immersion. It translates to "No ego, no mind", to achieve it you must let go of your ego and preconceptions in order to flow with the task at hand.

The "M" letterform represents flow and the circle represents focus.

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