Merch apparel for FC Dynamo
Dynamo is a club with a rich and almost hundred-year history. Over the years, the club has had different periods: ups, downs and records. In all these events, the club could always count on the support of fans who want to be closer to the club: they live from match to match, from defeat to victory. You can strengthen this connection between fans and the club with the help of branded merchandise dedicated to the centenary of the club.
Visually, the merch is based on the basic graphic elements of the club and the city: they have their own rhythm, their own visual code. Every second they change: there will be no second second of the same kind.
It's like art: with an invisible hand, someone creates a picture that looks different in a second. It's the same in football: each player's action on the field is unique, the picture does not fit into the same puzzle twice. We decided to display this dynamics with the help of the so-called. doodles - illustrations that are drawn in a second, as a reflection of the dynamics of the game. Like graffiti on the wall, with words of love for your favorite club — you need to write it in seconds. Here and now.