Logo design for a polymer-coated steel manufacturer.

The key areas in which polymer-coated galvanized steel coils are used are construction, production of household appliances, furniture, consumer goods, and the automotive industry.

POLYSTEEL strives to take care of the environment, therefore, it spares no expense in the introduction of advanced technologies related to this.


Location: Kharkov, Ukraine.

Website: polysteel.com.ua

Project: Logo, Identity, Guideline, Product catalog.

Year: 2022

Design: Vladimir Pechonkin studio

This is an approved version of the logo that is already being actively implemented. The idea of ​​the logo in a double sense, where the first letter of the name is associated with the polymer coating process and with the rolled steel coils themselves.

The color of the graphic part of the logo is the standard green, as a symbol of environmental friendliness. It looks good on various corporate backgrounds.

A careful selection of colors for the font part of the logo was carried out. The most suitable was gray with a slight blue-green tint and the original name Lichen Green.

See the full project on Behance

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Vladimir Pechonkin
Logo design, identity. 10 years experience.

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