Pet Food Packaging Design & Visual Identity
🐶Do you know how dogs see👀?
Because of the structure of their eyes, dogs can only recognise blue-violet and yellow colors🔵🟡.They are unable to see their favourite grass colour🌾, which is green, and many other warm colours that their toys normally have🧸.
We have designed an outstandingly vibrant blue🔹 package of dry food with a real puppy image to catch the attention of our four legged friends in the store🏪. The brightness of the packaging will definitely get their attention, as it is one of the cues they use🐕🦺.
Attention will be grabbed not only by the dogs but by the owners as well💁🏻♂️. Just the label with ingredients already tells us how healthy it is👨🏻⚕️, and that’s what's important for us. This is how we can design effective packaging👨🏻💻.
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