At BASIC I worked on some initial directions for the category landing pages for the Incase redesign. As part of the brand refresh, we were trying to push lifestyles as the primary way to categorize their diverse products (exemplified with an FPO Pro User Dean Bradshaw and his amazing work– hope you don’t mind, sir :)

While those lifestyles were the focus, we also retained the more traditional product category pages with category landing/intro pages and category catalog pages.

Definitely check the full case study that gets more into the details.

Oh, and BASIC is hiring too!

Posted on Mar 24, 2015
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