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Crudely animated, but was thinking of having the logo system reflect the current state of the project. So imagine, having the logo update across all social properties and then on the site have it animate to it's current position every time you view it.
Just thinking of a playful, living logo vs. just a static mark since the whole project focuses on progress.
Thanks to @Russel Quadros and @Varick for the brainstorming session.