Branding Update for Applemaxs
Client:
Repair and sale of Apple gadgets, Dnipro, UA.
Mission:
Create a branding, website, and social media strategy for an existing small business with a logo made in Canva by the owner and burning desire to stand out.
Research
Vision, Mission, Values, DNA: the guys had some ideas of these brand foundations, but they were a bit vague and differ a bit for each of them. Thus, we helped them to clearly define and document them so that everything they do was with the same principles for everyone.
Personality, Tone of Voice: after careful research and customer interviews, we found that most newcomers come through word of mouth and the main heart-stealing factor is the founder's personality. That is why he became the face of the brand - all company messages reflect the owner's communication style and are presented in simple friendly language.r text here...
Logo Update & Brand System:
although the logo didn't make a lot of sense, it was already recognizable to customers. That is why we did not change it completely, but only updated the font and the picture in the center to increase associations of the brand with Apple products.
Like Apple, we chose a light and minimalistic design. But taking into account the Applemaxs brand unique features and its customers personality, we added some humor to design with illustrations and texts.
Art Director: Valeriia Kozarezova