Camp Fox | Unused Concept

Camp Fox is a summer camp hosted on the beautiful shores of Catalina Island for kids and teens.

I had the opportunity to give the camp a visual refresh including their logo and some other brand assets! It was a lot of fun as a past camp-goer myself.

This was an unused concept that doubled down on the camper aesthetic with bold colors and badge-like assets.

The main mark was inspired by the native Garibaldi fish (also known as the Catalina goldfish) which has a really cool gold, orange coloring that you can't miss in those clear blue waters.

Any project that I can use Palm Canyon Drive from the Hoodzpah fam is a win!

Looking forward to sharing the final direction for this one!