Alex Rinker


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LAGUNA BEACH HOUSE LOGO logo identity illustration rinker icon branding typography beach lettering hotel california

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Final Logo for Laguna Beach House. A Coastal Hotel in Laguna Beach, California. The vibe of property is heavily influenced from Southern California surf scene of the 50's & 60's, and the entire identity system reflects that as well. This logo in particular was inspired by the interlocking typographic lock-ups that were very prevalent during that time. Check the attachment for the full range. More to come...

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