Salma Jarrar Brand Cats

Reflecting my fun branding and diverse skillset, I've designed four different cats that stand in for each of my skills. Here they are in order from top to bottom, left to right:

Lucy: representing UI/UX design, Lucy is a bright and eager kitty, willing to take on any pixels coming her way. None of those silly vector graphics, though. Someone else can do that. She reckons her attention to detail is incomparable thanks to her big eyes that pave the way for 4K ultra-high-definition vision.

Kirbi: representing User research, Kirbi is an ever-curious kitty that's keen to sniff and stare all day until she's absorbed every piece of information she can. Just like Kirby the pokemon, she's round, pink, and deceivingly cute. Hint: She will absolutely devour you if you get too close.

Finx: representing Front-end development, Finx is about ready to smash his computer and kick someone's ass if they try to speak to him when he's coding. He's lost half his sleep and will to live trying to find the missing brackets and slashes in his stupid code. Sometimes he wishes he didn't have nine lives.

Mocha: representing Illustration, Mocha is the princess of the bunch. She's kind, patient, and takes her time with her craft. Occasionally, she'll cry doing line-art, but that's just part of life. You win some, you lose some.. something something. In her opinion, the sketch will always have more appeal than the final illustration.