We worked with Speedway to create a microsite for their Speedy Premium coffee lovers. Speedway wanted to show their abundance of flavors/choices and give free coffee away for a year to the winning recipe.
Here is a view of the Recipe Creator with a cup where the users could create their recipe and drag the ingredients to their liking. Close to half the traffic was on mobile—attached are some designs showcasing the mobile UX for submitting and voting.
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