Dynamic jewellery branding

Miestilo is a jewellery manufacturer operating in a factory-to-customer model. The company actively collaborates with trending and uprising designers to produce and launch their collections. Once all the pieces are manufactured, customers can purchase them directly from the factory, which helps to save a lot of time on the retail hustle for the designers as well as saves money for the end customer.

We aimed to help them define their brand, develop brand identity and design a website. We started with the brand strategy that helped us formulate the brand's voice, tone, mission and manifesto. While many brands undermine the importance of brand strategy, it pays off as the brand grows more and more touch points with its customers and creates more content.

Check out a full case at https://www.behance.net/gallery/146604891/Miestilo-Branding