FreshGrinds rebranding - Type options

After locking in the proper badge shape, the next step was to find a fitting typeface.

I went through many more options, but here are the ones we highlighted at the end of that revision set.

Note that we also changed the text on the badge, from a "quality descriptors" type of tagline, to a more explicit version ("coffee company").

- League Spartan Bold
- Arvil Sans
- Baron Neue
- Elega Bold
- Greensboro
- Matchbook Regular
- Lovelo
- LT Oksana
- NeoSans
- NPS Signage 1945

Simon Birky Hartmann
Designer, blogger, photographer, husband. USA/FR. He/Him.

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