FreshGrinds rebranding - The circular badge option

The first of the concepts we explored is the circular, stamp-like badge that you can find fourth from the top in the previous shot's attachment.

I went from executing what I drew, to slightly altering it so the double outer gray rim wouldn't feel overbearing. The last two shots of the gif feature the final state we left this option when abandoning it: slightly more organic after having used some of the old Vector Mill Illustrator ink brushes.