Peak Fitness

Some options I proposed to my client awhile back for a women's fitness club. The left concept is a bit of a stretch, I know, but I liked the idea of a cross between a mountaintop (peak) landscape and an EKG monitor (fitness).

The top right is a custom logotype that portrays femininity with the soft terminals and upright posture. There is also a subtle two lettered monogram within the 'P'.

The bottom right is another custom logotype based on quick movements from my brush lettering sketches. I wanted to portray the idea of agility much like you would see in any fitness club.