powl | website

2019 @ hatchery

This is powl. powl was a wonderful project that I accompanied during my time at hatchery. We challanged the status quo of (dog)food and were involved in the whole food development process. After a strategy workshop and a day in production, we created the brand & website for powl and managed the project as if it was our own startup – represented it at trade shows, oragnised user/dog testings and research.

The website was basically a door for our research, so that dog owners can get the feeling of a shop and therefore a finished product and are happy to sign up to become a tester for free.