BASIC® Jon Way

Kalla Homepage

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Kalla Homepage kalla flowers direction ecommerce ecomm basic

A little while back I worked on a new high-level homepage direction for Kalla. Super fun to work with their brand– definitely out of my usual comfort zone in terms of palette and content.

Read more about the project on our site where we have a full case study that talks about the range of work we did on this project. While I just worked on this high level direction, our team helped Kalla increase engagement by rethinking the entire purchase flow on the site– and then worked on in-store kiosk experiences as well.

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