My Pharmacy Assistant

My Pharmacy Assistant needed a website redesign that prompted more call to action - initial elements include a homepage and a lander. The previous site was designed in away that did not draw the eye through the page or have calls to action that converted. I adjusted for this by using dividers, a consistent font pairing and other design elements to better organize the home page. Additionally, the home page needed to account for SEO and be formatted according to "white hat" tactics. I used UX best practices, adjusting IA while tweaking copy for a more human effect.