Becca Dalke

My Earth Hour

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My Earth Hour illustration graphic design drawing clean vector purple flat edmonton branding logo identity earth

Identity developed for the app concept, myEarthHour.

myEarthHour will allow users to log and track their progress in sustainable activities while promoting the WWF's Earth Hour.

Map icon + clock + planet.

The map icon gives the user a sense of ownership — in the way that Google Maps identifies your location for you — bringing Earth Hour to them personally and literally putting them on the map.

The hands of the clock read 8:30, when Earth Hour commences every year. The silhouette of the Earth in the face of the clock strongly infers Earth Hour, a name that most users will be very familiar with.

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