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Identity developed for the app concept, myEarthHour.
myEarthHour will allow users to log and track their progress in sustainable activities while promoting the WWF's Earth Hour.
Map icon + clock + planet.
The map icon gives the user a sense of ownership — in the way that Google Maps identifies your location for you — bringing Earth Hour to them personally and literally putting them on the map.
The hands of the clock read 8:30, when Earth Hour commences every year. The silhouette of the Earth in the face of the clock strongly infers Earth Hour, a name that most users will be very familiar with.