national icons

This is an initial proof on some illustrative identity work I’ve started for Tom Cochrane.

Concept is to align TC with Canadian national id, better reflecting his role as a national icon, a national treasure.

Mountie thing might be one of those darlings I’ll have to kill — tough to execute politically; too cocky? — but resonates so well with the brand: Member of the Order of Canada; “Red Rider” origins; national music Hall of Famer…

Want to keep pushing to find other national symbols / new symbols. Ideas welcome.

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