This is an initial proof on some illustrative identity work I’ve started for Tom Cochrane.
Concept is to align TC with Canadian national id, better reflecting his role as a national icon, a national treasure.
Mountie thing might be one of those darlings I’ll have to kill — tough to execute politically; too cocky? — but resonates so well with the brand: Member of the Order of Canada; “Red Rider” origins; national music Hall of Famer…
Want to keep pushing to find other national symbols / new symbols. Ideas welcome.
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