McMillianCo.

Greenpoint Chamber Logo

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Final identity and thought concept developed for the Greenpoint Chamber of Commerce, serving Greenpoint, Williamsburg & Bushwick. We took a deeper look into into the water tower, a common symbol of Brooklyn, and focused on its support cables that intersect and overlap one another. The intersection of these support cables creates a sense of movement, representing the diversity in these neighborhoods and the junction between businesses and the organization itself.

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