Worked on this visual identity back in early 2020. We leaned into a Scandinavian folk art style that felt like you were stepping back into simpler times. Our goal was to feel timeless, but still carry a modern aesthetic.
The plan for Bonnet Bakehouse was to feel more feminine – with a large part of the business focusing on wedding and catering events. This was the design that was selected, but this business concept was shelved for a later date.