ParaBien

Naming, Brand Identity, Packaging, Brand Architecture, Digital Strategy, Advertising, Digital marketing

Pan Pepín, one of the biggest names in the Caribbean bread brands, launched a new healthy line of products called Para Bien. Al Grano, Sin Azuuuca, and Panketo are Para Bien´s starting lineup. We wanted to make ¨healthy¨ fun by designing colorful packages with modern and minimalistic elements. Each color and element was carefully selected to create a brand architecture that is growing and expanding to new products with different qualities. The digital campaign created for Al Grano is their most successful campaign.