Spark Grills are beautiful, well-designed, and high-end. They're also unlike anything else on the market. We needed to communicate their premium positioning while telling their fascinating technology story.
Spark reinvented charcoal—their proprietary "briqs" deliver the rich flavors of charcoal while heating as quickly as propane. So we positioned Spark against flavorless gas cooking, tempting propane users to switch to a flavorful cooking experience without sacrificing convenience.
We brought a premium design language to life across video, social and other media. Now anyone unfortunate enough to have gas will know there's a much tastier option.
Need help launching your brand? Reach out here. Want to see more from the Illuminator team? Peruse our work here.