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I had a blast working with No-Li Brewhouse to design their first ever 6-pack.
They were interested in using the name ‘Poser’, and so I designed the packaging to emphasize how craft beer packaging is constantly shouting at you with statistics, ingredients, brewing techniques, buzzwords, etc.
I also had a hand in writing the copy, which reads:
"The Craft Beer industry is full of buzzwords, measurements and statistics. Sometimes it's hard to know what really matters. What's important to us is that we're trusted to make quality beer, using the best ingredients from the Pacific Northwest. Buzzwords come and go, but we'll still be making great beer."
I'm excited to see No-Li branching out into new packages and it's always a pleasuring working with them to expand the line.