Loyalty Card Design for Kali Beauty

Kali Beauty is a boutique studio based in Portadown, Northern Ireland, offering a wide variety of nail (acrylic, gel and BIAB), eyebrow, eyelash and waxing treatments.

In truth, the client was unsure as to what exactly they wanted, with their only real requirement being for their brand not to focus in on one specific area of their offerings.

In the end, we chose a flower to represent the core identity of the brand. The reason? Simple. It symbolises beauty whilst having no direct ties to the industry.

We feel that the icon, together with the feminine and sophisticated fonts, and pastel colour palette, portray Kali Beauty to be meticulous, mature and memorable.