Website Design: rachellepurych.com

Rachelle Purych is an animator based out of Victoria, BC. She works with startups, businesses, and agencies to create animated videos that deliver crafted messages. Rachelle and I collaborated to rebrand and redesign an updated portfolio website for her freelance animation practice: rachellepurych.com

Our goal was to create a responsive, user-friendly website that showcased Rachelle's work, story, and services. Another goal of the project was to express the energy of Rachelle's fun and whimsical style. These qualities were captured in the original characters, illustrations and Lottie animations that Rachelle created for the website. Her energy also inspired the bold colour choices, expressive fonts, and playful interactions used in the interface designs.