Klaviyo Iconography
Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. In 2022, they went through a large-scale rebrand effort and I was tasked with revamping the company's iconography and visual design libraries. With the help of my teammate Robert Yu, we were able to capture Klaviyo's unique humanistic approach to tech through youthful imagery, soft edges and playful humor. Visit Klaviyo.com to see them in the wild.
art direction
branding
design systems
ecommerce
icon
icon design
identity
illustration
klaviyo
laptop
mockup
money
online shopping
product design
product screens
saas
software
strategy
tech industry
ux
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Posted on
Sep 13, 2022
More by Charlie Coombs View profile
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