Rebranding BB8 Studio

After 4 years from the start and delivering over 150 projects, we decided to change the visual identification. The first logotype and design did not correspond to our positioning and business needs. We also drew attention to the problem with the legibility and recognizability of the sign.

Creative idea

Due to the short name, we decided not to use the signet. Readability was important, so we decided to use lowercase letters. We designed a simple distinctive font that works with soft lines and geometric characters. In terms of color, we decided to limit the use of orange in favor of always universal black and white.