SigFig Product Illustrations - Case Study

SigFig is dedicated to making high-quality investment advice more accessible and affordable to investors of all wealth levels. Using a combination of design, data science, and technology, SigFig helps empower investors with the information and guidance they need to achieve their personal financial goals.

We teamed up to create a library of illustrations for their white label products.

Style Exploration

The main challenge was to strike a balance in the style and concepts so that the library works for all kinds of brands without being too generic. We decided to keep the characters and the overall style simple and use interesting metaphors and patterns to spice things up.

To ensure that the illustrations work well with all kinds of brand palettes, I used a thin black outline for all shapes. The subtle grey and the patterns are there to balance brighter accent colours.


I used different metaphors to translate some of the more abstract concepts across the app into tangible stories.

Illustration Library

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