Novo, a small business bank, helps small business owners do great things through products, advice, and support that help them achieve their dreams. Needing more distinctiveness within their current brand, Novo needed a rebrand that reflected their personality. From marketing platforms to internal products, Novo’s identity needed to work within a wide variety of different mediums found within their company’s marketing and product ecosystem.
With the upcoming need for a rebrand, my good friend Mackey Saturday brought me in to design their new brand identity.
Creating a replicable system, the core of Novo’s visual identity system consists of a fresh yet familiar color palette and versatile geometric typographic system. To further the flexibility of the system, simple shapes that are found within the symbol were used to work within layouts, photography, and motion.
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