Novo.co Brand Identity

Novo, a small business bank, helps small business owners do great things through products, advice, and support that help them achieve their dreams. Needing more distinctiveness within their current brand, Novo needed a rebrand that reflected their personality. From marketing platforms to internal products, Novo’s identity needed to work within a wide variety of different mediums found within their company’s marketing and product ecosystem.

With the upcoming need for a rebrand, my good friend Mackey Saturday brought me in to design their new brand identity.

Novo’s symbol is a visual representation for the doors that Novo opens for it’s customers. The abstract n’s form proportionately fits the many small spaces that the brand must live in. Paired with a simple sans-serif, Novo’s new story-driven logo brings the brand a fresh and modern start to their brand’s system.

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