BIGup visual identity and branding

Hii! This post is about branding and visual identity of BIGup, let me know your thoughts :)

BIGup offers fishing excursions on the island of Pag. It is possible to experience big fishing and in addition the accommodation and the boat are offered by BigUp. 

When creating the visual identity, it was necessary to emphasize big fishing and the accommodation included in the offer. Mostly typographical solutions were generated at the client's request.

The letter “U” inside the logo has been modified to resemble a fishing hook, and in the continuation of the hook is the shape of a fish that follows the typography. The fish was “caught” on the hook.

The letters “G” and “U” also have a distorted house shape, which is associated with the accommodation available in the offer.

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Posted on Sep 5, 2022

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