🌍 Worldia

- The next generation connected-trip operator -

The new Worldia branding draws on the visual codes of the golden age of tourism in the 1960s and projects itself far into the future of ultra-personalized travel.

An identity in 2 instances: on the one hand retro elements - colors and shape and on the other hand more tech and fine elements - typography and compositions.

A color palette with both intense, warm tones that inspire reverie (red, orange, green), and other more sober tones that radiate elegance and give a professional, guiding feel (beige and black).

Original, distinctive oval shapes, which are both a nod to the aerial universe and a window onto the world itself. Forms used in a pattern, within elements of the UI design, in the buttons, the icons…

A refined, light and dynamic typeface, inspired by vintage design but with a modern twist.

What are your thoughts about this new visual identity ? 🌞

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