Aura – visual identification for brand producing kombucha
What Taste is Your Aura Today? ✨
Visual identification relates to a healthy lifestyle and balance. The logo was created based on combining associations with the kombucha and the abstract idea of current vibes, energy, and state of mind. After establishing the final version – as well as working out the shapes based on the golden ratio, then it was about time to start the design of the labels! Since the logo consists of several elements, it was a perfect fit for this step of the design process. In addition, using a logo in other materials is not only an extension of the visual identification itself but also helps build the brand’s image. As you probably have already spotted, the logo was used in different variations, presenting three different kombucha flavors.
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