#HELLOPARADISE

Region 12’s new tourism campaign: #HelloParadise

#HelloParadise's focus is two-pronged: culture, history and diversity, and adventure. Presenting the logo concept with a personality of the brand that is younger, cultural and artsy but indie and relatable to the younger market.

‪*Social media focus: #‎helloparadise‬ and ‪#‎SOX‬ as our hashtags for Region 12 Tourism Campaign

I opted to use the T'nalak weavings as my core concept and colors of course. I added a creative design twist by using basic shape like a squares to create abstract theme. I even created a pattern for its signature.

For the typography I decided to compose a dynamic character rather than a static alignment.

As always I enjoyed the design process specially that I am working with visionaries. Looking at the bigger picture to help change our tourism here by making it global. This is my shot to make my mark here in region xii

Copyright: 2015 James Capisinio | All Rights Reserved