This is the official Cvent CONNECT 2015 logo for the conference. It took about a month of different versions to finally settle. The idea is pretty simple. There are multiple tracks in the conference, different audience, we're connecting them to each other at this event. Two letter "Cs" are also within the circle that represents unity. Chose Proxima Nova as a font for its connection to Cvent branding. The connecting "Ns" were the last little detail we added. It's been done before, but I think it works great within the logo.
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