STRANGER THINGS - SOCIAL MEDIA POSTERS ARE A GLOBAL HIT
The Brazilian Pop Art illustrator Butcher Billy has created a series of posters for the Netflix production Stranger Things 4 which have captivated audiences and become a worldwide phenomenon on social media, and beyond.
The nine artworks – one for each episode of Stranger Things season four – chime with the show’s avowed 1980s vibe, playing on the aesthetics of old comics, horror novel jackets and movie posters. Designed specifically for the Stranger Things social media campaign, the artworks tap into the dark fantasy aspect of the story, offering fans a sinister alternative to the standard promo posters, which typically feature group shots of the characters.
“They’re not the usual art that is made for a series. These play with the iconography, symbols and specific elements of the show, focusing more on the gory and scary scenes without giving away too much of what happens. Overall, they are teasers for each chapter,” said Butcher Billy.
“They asked me to adapt every piece to horizontal versions. It was a last-minute thing, and I wasn’t sure about it at first as it was a very different canvas, but in the end they have turned out as well as, if not better than, the originals. It was thrilling to see them in physical form spread all over LA,” said Butcher Billy.
About Butcher Billy
Based in Curitiba, Brazil, Butcher Billy is an illustrator represented by IllustrationX. His retro style is heavily influenced by the music, movies, books, comics and computer games of the 1970s and 80s, which form iconic elements of his artworks. His clients include Netflix, NME, ESPN, Waxwork Records NBA TV, Loot Crate, Penguin Random House, Stylist, Foot Locker and more.