An interactive iOS based application that utilized augmented reality to engage in-store visitors with immersive game experiences. Consumers would scan an interactive display using the Macy's Brasil application on their iOS device, unlock locations of the Brasil map, leading to interactive games such as shooting a soccer ball passed a goalie. If a user succeeded in the game, they would earn an achievement, accompanied by a percentage off coupon. At the end of the campaign, one user would be gifted an all-expenses paid for vacation to Brazil.
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