Branding for Blozzom Pizza 🍕

What do you think about multiple secondary marks? 🤔

Secondary marks are one of the most memorable parts of branding. Considering their functionality and aesthetic look, they are convenient for any purpose and surface use. Let’s take a look at what is a secondary mark and we just have to love it.🥴

A secondary mark is a simplified version of the primary mark. It’s used to fit the main logo to a smaller surface, a website, or just to create a lighter version of the logo. However, brands use a wider variety of logo elements and marks that help them serve multiple purposes of usage.😲

Restaurants are the main users of the secondary and sub-marks because of the small details they use, such as a tissue, cup holder, menu, etc.🍶 Even hotels include their minimally designed secondary marks on the match boxes or even cotton ball boxes.🧃

The reason secondary marks are designed is just to help brands express themselves and show their uniqueness through small details. 🤓