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The Rollery is a cloud kitchen that focuses on selling rolls. Their aim is to elevate the humble kathi and Calcutta roll to give it a gourmet and fresh avatar. They also wished to develop a category of ‘exotic’ rolls which would allow their loyal customer base to experiment and try new dishes on the regular. Their target audience includes the young, working class that is always short on time and on a budget, but never on taste.
Check out full project here.