The journey to Tigris Data’s fresh new brand identity started with Indi’s custom Brand Narrative Workshop to get a deeper understanding of the inspiration, messaging, and personality behind the company. Words like simplicity, transparency, and user-focus informed our original moodboard for the branding, which evolved into a full-length brand book with a playful color palette, human-focused illustrations, and rebellious elements like mesh patterns, gradients, and frosted glass effects.

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