Savior Logo Design Process

Savior is a new investment tool based on blockchain. It's a revolution in traditional finance in terms of their approach and technology.

They reached out to Lepisov Branding team to help them creating a trustworthy and reliable yet friendly looking logo design

The idea

The final result is a mix of letter S (Savior), Star and Coins symbols combined in a smooth and dynamic shape

The combination of warm golden colors with a deep blue background creates a feeling of success and stability at the same time. The smooth blurred gradients mixed together with elegant linear patterns and a matte glass effect make us think of privacy and accuracy

The process

Let's have a look how we got to the final idea, step by step.

After defining the brand strategy and brainstorming the initial ideas we came up with a portion of draft sketches. Each concept was a combination of different finance and tech related notions, keeping it simple, serious yet friendly