"Mark By Cross" Fashion Identity


9 Responses

  1. Graham Smith Graham Smith

    An initial idea exploration for a 'wanna be' designer called Mark Cross. The name given to the line of clothing/accessories is based on both surname and christian names. In itself not new but I'm hoping that the idea of forming a cross/X from the middle of the M will help with brand recognition for him.

    A sort of monogram I guess.

    The M/X creates quite a strong and unique mark on itself and doesn't need the wording to convey the full brand name.

    There are also some cute little ideas with marketing that can be done with the X/cross in terms of labeling and retail branding. Not to mention the obvious "mark this item with a cross" as a means to highlight something to a shopper.

    The mark is clean and simple so can easily be applied in any number of ways to materials including: screenprint, embroidered, embossed, punched and stamped etc.

    Typography uses Helvetica Neue Heavy and Regular.

    almost 3 years ago

  2. salvatore verazzo salvatore verazzo

    I like it. It's clean and strong.

    almost 3 years ago

  3. David Martin David Martin


    almost 3 years ago

  4. Emir Ayouni Emir Ayouni

    really plain and still looks rock solid.

    keep it simple.

    almost 3 years ago

  5. Stuart L Crawford Stuart L Crawford

    I like the mark, the typeface doesn't exactly suit for some reason, maybe just my eyes?


    almost 3 years ago

  6. matt rossi matt rossi

    Really clean

    almost 3 years ago

  7. Graham Smith Graham Smith

    Stuart : I have the same uncertainty with the font. I like it but as a whole something feels slightly out. Any suggestions for alternatives fonts?

    Also not sure about the sizing of the font in relation to the mark. I would like to think that the mark will overcome the need for any wording in time.

    Even considering just leaving out the wording altogether.

    almost 3 years ago

  8. Stuart L Crawford Stuart L Crawford

    The size is fine to me, it's alignment IMO would be better suited to the middle as supposed to baseline.

    Personally, I'd remove the horizontal lines and experiment with some Musee / Arno Pro / Georgia maybe?

    almost 3 years ago

  9. Bit of a relook at the format and the typography. Mark is to be the main focus and not the whole 'Mark By Cross' so this means the By Cross sort of becomes the tag line even though Cross is the surname.

    Took previous comments to heart and transformed the type choice and layout. This ends up a more traditional layout for sure but with emphasis on the M and Mark.

    It's a safe layout but I don't really feel the need to be safe with this one so at a cross roads with the overall layout with text in relation to the symbol.

    almost 3 years ago

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