Matrixx Gym - Web Design

A completely new web design and branding for a Dutch gym client.

The goal was to create a design in which people who are afraid of fitness can also recognize themselves and feel at ease. To achieve this I focused on personal attention and accessibility.

The header is a full screen header which shows a background video of all the different services the fitness company has to offer.

To remove doubt from people without fitness experience, I have placed the experiences of others at the top of the website. Social proof is a very strong tool for this. The user can read the quote, but also view an interview with the existing client.

I then put the company's core values ​​in the spotlight, to communicate well that the company goes beyond fitness.

To convert the user into a customer, I created a form that again focuses on personal attention by already asking how much experience the visitor has in the field of sports and what their personal goals are.

The client can then book a free lesson to try it out.