Took us a bit to put this up, but we changed our logo at the end of 2014 to coincide with our first annual Rocktober party.
Our goal was to distill the concept of rocksauce down to its most simple form: a single drop.
While previous incarnations of our logo focused around the vessel, we realized that the essence itself was the most important. Plus, it gave us a distinctive, strong mark that we're all proud to showcase, and one that's easily recognizable to our clients & partners.
As we've been using Gotham since the beginning of the company, it made sense to keep that going, but this time utilizing the thinner flavor o the Narrow version, then modifying the type treatment for the R, the K, and A within.
We feel this is a stronger mark & logo which is more representative of who we are as a brand, displaying our creativity and corporate culture.
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